Winning with Wind / Falck Renewables
The Brief
Falck Renewables are the largest privately-owned wind farm developer in Scotland. The have traditionally kept a relatively low profile but now own and operate five wind farms in Scotland, with a further four in the pipeline.
Falck were keen to raise their profile as one of the largest wind farm operators in Scotland – second only to Scottish Power and SSE. They also wanted to highlight their partnership with Energy4All which, through a co-operative, offer people the opportunity to buy shares in their local wind farm.
What We Did
Falck were officially opening two of their wind farms in Highland but this was not a particularly strong story beyond the local media. The company’s Inverness team had recently moved offices in order to accommodate a new SCADA system which would monitor output from Falck’s wind farms across Europe. This was a stronger story so we invited the Chairman of Highland Council’s Economic Development Committee to formally open the offices.
The office opening was used as an opportunity to meet current and future suppliers as well business representatives in the region, who helped spread the word about Falck’s position as a leading wind farm developer.
What We Achieved
We achieved comprehensive media coverage covering TV, radio, newspapers and on-line. BBC – both local and Scottish, TV and radio – as well as STV, Scotsman, Herald, Press and Journal, the local media and the trade press, all covered the story. By including business and industry representatives in the region, we have encouraged word of mouth endorsement of Falck’s position as a leading developer in the region.
